25 years of helping St. Jude Children’s Research Hospital

IMG_8111Look for these seasonal bottles of Faygo. It is part of an annual benefit for St. Jude Children’s Research Hospital. Besides cola, The Faygo Book says that the campaign’s label has been used on:

    • St. Nick’s candy cane cola
    • St. Nick’s cranberry smash
    • St. Nick’s frosty red grape
    • St. Nick’s holiday punch
    • St. Nick’s snowflake orange creme

    The St. Nick’s campaign goes back 25 years to 1993 and has included other National Beverage Co. products, such as Shasta. The chairman and CEO of National Beverage is Nick A. Caporella.

Published by

Joe Grimm

Journalist and educator, I have spent more than half my career recruiting and developing media professionals for some of the largest news operations in the country. With the guiding principle that diverse thought and perspectives make the best content, I became coaching editor and teacher who focuses on careers. I am a relational recruiter who follows people as they grow, rather than one who just fills positions. I get a big kick out of helping people achieve their ambitions and surprise themselves. I believe that demanding and fulfilling challenges make us do our best. Multimedia journalism and book-length projects are some of the challenges that keep me going. I have authored more than half a dozen books. The latest is "The Faygo Book," about an iconic Detroit bottler, coming out of Wayne State University Press in October 2018. My students produce multimedia books, too, and have published more than a dozen. I assemble diverse teams for all my books and projects.