Faygo leads you to the most interesting people

Signing books at At the Detroit Institute of Arts museum store on Dec. 27 turned out to be a great way to meet some Faygo people.
Honored to be asked to sign copies of The Faygo Book at the Detroit Institute of Arts’ museum store on Dec. 27. One of the people who stopped by was 99-year-old Dr. Oscar Paskal, who said he had dinner with Faygo President Mort Feigenson every Friday night in his later years.

Another person who stopped by was Patrick, a Faygo kid from way back who now teaches at-risk high school students in Madison, Wisconsin, and a woman who went to Cass Tech High School with a Feigenson and who studied journalism at the same time I did at the University of Michigan. Small, small world.

Published by

Joe Grimm

Journalist and educator, I have spent more than half my career recruiting and developing media professionals for some of the largest news operations in the country. With the guiding principle that diverse thought and perspectives make the best content, I became coaching editor and teacher who focuses on careers. I am a relational recruiter who follows people as they grow, rather than one who just fills positions. I get a big kick out of helping people achieve their ambitions and surprise themselves. I believe that demanding and fulfilling challenges make us do our best. Multimedia journalism and book-length projects are some of the challenges that keep me going. I have authored more than half a dozen books. The latest is "The Faygo Book," about an iconic Detroit bottler, coming out of Wayne State University Press in October 2018. My students produce multimedia books, too, and have published more than a dozen. I assemble diverse teams for all my books and projects.